Software product management, ISPMA, produktledningISPMA – Excellence level product planning

Certification program for software product managers
New customer requests are arriving on a daily basis. Strong wishes are originating from the sales rep in Italy. Your new Chinese competitor is releasing new features you don’t have. The management team is putting pressure on you to speed up the new release. Recently you started to implement agile development practices and requirement management is more important than ever before.
A concise description of your daily life?

You as placing orders for development have to make sure you are aiming for the right target. Your prioritization and your methodology is the basis for the future revenue streams for the entire company. Requirement management is key to success. Seven out of ten development projects are failing to reach profitability. Often due to lack of market insight and alignment with strategies. Do you have the knowledge and methods in place to secure success?

Together with ISPMA  we have developed this Product Planning Excellence Program for software intensive products where you will learn how to develop realizable roadmaps, how to hand-over prioritized requirements to development and the role of requirements engineering in software product management . The program addresses the needs of people involved in software product management, including those that the product managers interface with, e.g. general management, marketing and sales, research and development, production, service and support, and controlling. 

  • Table of Contents
  • Product Planning in Context
  • Product Life Cycle Management
  • Product Roadmapping
  • Product Release Planning 
  • Product Requirements Engineering
  • Process Management for Product Planning
  • Using Product Planning

Suitable for 

Experienced Product Managers with at least 3 years' experience.  

For Product Managers who are in charge of products, ordering development or collects market requirements. 

If you have previous experience from directing R&D, working with requirements you will see many benefits from this program. And those that the product managers interface with, e.g. general management, research and development, marketing, sales, production, service and support, and controlling. 

The training and learning assumes general knowledge of, and some experience in, the management or development of software products or software in software-intensive systems.


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