Software product management, ISPMA, produktledningISPMA – Excellence level product strategy

Certification program for software product managers
Nyhet
Certifiering
Creating product strategies is easy, you do that for breakfast. But creating executable product strategies is truly difficult. 
In addition, how can you create the new great products for tomorrow while you are busy with today's business? 

This program will challenge you and push your strategic thinking. It will also give you hands-on tools and knowledge to help you develop strategies that are used in the  everyday work.

Taking this program you will also understand  how the product strategy  is related to the company's strategic work. Gain insight to use the company's strategic direction, and leverage upon it to optimize profitability for your product line.

Other areas the training will  cover is Product Architecture, Business Modeling, Strategic Assets, Driving Forces, Sustainable Vector of Differentiation, Resonating Focus and how they connect.  The program combines research from around the globe, the ISPMA expert group and the Tolpagorni experience.

  • Content overview
  • Business Models in the SW Industry
  • Strategic Management Essentials
  • Customer Segments
  • Corporate Strategy
  • Value Propositions
  • Portfolio Management
  • Partnerships and the SW Ecosystem
  • Innovation Management
  • Channels
  • Resource Management
  • Competition and Other Alternatives
  • Market Analysis
  • Revenue Streams
  • Product Analysis
  • Cost Structure
  • Insights
  • Business Measures, KPIs and Risk 

This program will challenge you and push your strategic thinking. It will also give you hands-on tools and knowledge to help you develop strategies that are used in the  everyday work.

Suitable for 

This program is for experienced Product Managers (with at least 3 years' experience) and those that the product manager interfaces with, e.g. general management, research and development marketing, sales, production, service and support, and controlling.

A general knowledge of, and some experience in, the management or development of software products or software in software-intensive systems is prefered. It is preferred but not mandatory to first take the Foundation Level training and test.


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