MDM, Master Data Management, Master Data Management in practice

Tangible tools to get started with business-driven MDM development
Master Data Management (MDM) is often perceived as being an academic exercise as a separate entity for harmonisation in the IT department, which is far from the real business benefits.

It's time to shake that view and learn about the methods and best practices in different areas of the subject.

The course exceeded even my high expectations! Very comprehensive, adequate, detailed and practical approach of MDM's key sub-areas in a logical order. Concreteness and practice connected to the theory!  
- Mikko Jouhtio, Development Manager, OP-Services Ltd

Course Aims and Objectives

  • During this course you will
  • Learn the concept and terminology of Master Data Management (MDM)
  • Gain an overview of the main areas of MDM and understand the MDM business benefits through real-life examples from different organizations and industries.

You will learn the key MDM concepts and models, as well as getting concrete tools to support your organization's MDM development. All stages are described through real life examples and exercises.

After the course, you will be able to operate in the different stages of MDM initiatives, all from mapping out business benefits to deploying work processes, with an understanding to its connection to the organization's strategic development activities. 



Kea Kangas-Lång is a Principal Consultant and subject matter expert (SME), heading the Data Management and Data Quality Service at Loihde Advisory.

Kea is a very experienced professional in Data Governance and Data Management, and she has over 15 years of experience in serving clients by managing projects within information management, data governance and MDM development in large cooperations.

As a principal consultant at Loihde Advisory, Kea helps customers successfully transform data into a corporate asset. She is an appreciated advisor and teacher on the subject, with a solid portfolio of relevant business examples.

Target audiance

All those interested in the MDM area. Suitable for people in both private and public organizations.

  • For example
  • Development managers
  • Enterprise Architects
  • System Architects
  • Information architects
  • System/Process owners
  • System specialist/developers
  • Master data managers
  • Project/Program Managers
  • Various roles from the business side (Marketing, F&C, Sales, Service)


General understanding of data management. The course is hold in English.

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