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The product management program is designed for product professionals with an ambition to create products to be proud of. It is especially valuable in the context of change, where it becomes the foundation to lean upon.

The product management program is based on a story. A story that we have heard from thousands of Product Professionals. It is not about learning a new tool or a new framework. It is about adapting to the context and handling the continuous change. Choosing the right tool at the right time. Product management is contextual. Every situation is unique. The secret is to build skills to act strategically, no matter what. We call it GROK product management.

So, here is the story and problem on which The product management program is built:

1. You are ready

The product roadmap is done. The strategy is set. You are ready. You have the product experience, attended product management meet-ups, strengthened your capabilities with some e-learnings. Everything has helped you reach the point where you are. You are ready to deliver success…

…but…

2. The game is changing

The Product area is in constant movement. What was true yesterday is no longer valid. AI. or some other technology, has changed the game. The old competitors have developed new products and new competitors have entered the market. The financial situation changed more rapidly than you could ever imagine. And in the middle of everything there is an internal re-org. All the plans you have made are not so phenomenal any more…

…What do you do?

3. Product action no matter what

As a product professional you still need to deliver and generate customer value. The product still needs to get launched, the development must be guided and monetized. You can make it happen. You know how to lead products to success. Because you have grokked product management!

To adapt to the new normal demands deep, solid product skills combined with leadership. Giving you the capability to deliver Product Action No Matter What!

The Story above is fundamental to the Program. We dig deeper and help you adapt and relate to all models and tools available. The product management program is based on solid experience from 200+ projects, research, 50+ product experts, and over 500 participants. It will help you GROK product management.

Purpose

The overall aim of The product management program is to make participants GROK product management.

GROK is about adapting to the context and handling the continuous change. Choosing the right tool at the right time. Product management is contextual. Every situation is unique. The secret is to build skills to act strategically, no matter what.

The course is conducted together with our partner ProductBeats.

We emphasize turning knowledge into actions!

Your entire learning journey is guided by the Program Guardian and is supported by our modern learning system.

Live sessions and online workshops led by thought leaders and industry experts provide interactive learning experiences. Each session contains theory, cases and exercises.

You will have access to comprehensive reference materials to deepen your understanding and support your actions. 3 hours of films, the book ”Expand Your Product Thinking”, research papers, reference books and a digital product management knowledge bank.

You will experience seven 3-hour OnLive workshops, complemented by 3 to 6 hours of self-paced activities doing actions, watching videos, and reading reference documentation.

Target group

The product management program is designed for professionals who have been working within the product management space and have an experience in the field.

In most cases there is a change that has occured, that forces us to rethink the product role.

Typical roles:

Product Manager
Portfolio and Platform Managers
Service Managers
CPOs, Head of Products
Senior Product Owners
Extended or changed responsibility for the product team
New demands on the product team and on the product manager
You have received a new role in the product organization

Practicle information

The Program℗ is built around weekly themes containing workshops, discussions, exercises and self studies (actions, readings, and viewing). The training is guided with modern learning tools and models.

The weekly themes are:

Week 1: Product Growth – establishing the product as an engine for growth

Week 2: Product actions ”No matter what” – the secret sauce of product management

Week 3: Evolve the craftsmanship – prioritization models and smart product planning

Week 4: Orchestration – Collaborating with stakeholders

Week 5: Get it Done – use the new skills

Week 6: Product Leadership – principles for successful product management

Eight cohorts per year. Two of them are face to face in Stockholm.

What you’ll bring with you

The Program℗ evolves your product thinking and capability to act no matter what.

Our participants often mention that they are fueled with skills to:

Design a product strategy to believe in
Welcome changes. and see them as a fuel for evolving
Manage a product team without the formal mandate
Build Monetization plans including revenue stream creation
Do Discovery to build insight

Programinnehåll

The Program℗ is a comprehensive training program designed to grok the logic of Product Management. Through a combination of live sessions, online workshops, reference material, and quizzes, we cover key knowledge areas that are crucial for success in Product Management. The program is designed with weekly themes.

Below you can find the detailed break down for each session of The Program℗.

Note:

The schedule for on-site course sessions refers to full days and online refers to half days.

Establishing a Starting point
Product Strategy

Business Planning
Insights
Product Context

Craftmanship in product planning

Collaboration with stakeholders

Get It Done in your job

Succeeding with Product management

Leading the future

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Så här säger deltagarna

“Really great. The contextualization of the rigid and square Syllabus was great. Also, working in the digital area for almost 10 years, it involved a lot of known situations and things that I have experienced. The course did deliver top notch!!”
Oscar Dahlberg, Volvo Cars
“I very much liked the content of the syllabus, as it gives a 360 overview of what makes a great PM. I also found the format very engaging overall, with a mix of self-thinking sessions, breakout discussion sessions into smaller groups, and discussions in the larger group involving the trainer.”
Marine Tirand, Avinode
“It gave me a full understanding of a product management framework and the responsibilities. I would like my colleagues to have the same as I do.”
Patrik Lundgren, Bisnode
“The program was even better than I expected, plus nice environment, nice people, nice atmosphere, Thank you!”
Jan Goerlich, SAAB
“Very clear presentations with well defined (and very relevant) content, well delivered.”
Maria Gianneli, Gyros Protein Technologies
“This is the best course if you want to understand the product management role. The content was very enlightening, and the many good discussions were really good for my learning.”
Ximena Velasco, Hyper Island
“Good structure! The course gave me a clear view on what I need to cover in my role. Also gave me an insight in how to do things and an understanding in working in different speeds. From this course I also learn that we are doing things great at our company and a more explanation on why we handling stuff as we do.”
Sara Ström, Atlas Copco
“I was impressed by how down to earth the trainers were, it instantly felt as a very friendly and open-minded environment. One thing that I value highly is the close interactions with other PMs, leading to a greater understanding of our shared challenges and inspiration for alternative solutions to them.”
Johan Alfvén, Accedo
“Very good content and very useful for my work. Great combination of lectures and team discussions.”
Mats Henriksson, Teledyne FLIR
“This course is one of the best I have ever taken in my entire Product Management career, and I am glad I was admitted to take this course.”
Clement, PayedIn
“Very good structure of the course set-up, calm, pedagogic and knowledgeable tutors, especially Henrik who has led us through most of the material in a very good way.”
Anette Sandegård, ASSA ABLOY
“This course covered a wide range of aspects with regards to the Product Manager role and it involved numerous frameworks and methods I can take away and apply to my specific situation. I also really enjoyed the collaboration from the other participants in this course, they seem to be very experienced.”
Jonny Balchin, BGS Services
“I have thoroughly enjoyed all the sessions within the course. It has realigned my product thinking to be more specific and directed, resulting in me being more effective within my role. The practical examples have really helped with understanding and possible implementation from my side and should definitely continue!”
Tanille Jessop, Netstock
“I have learnt a lot throughout the course, I feel more experienced in my job, more confident that I can better handle tasks, and ready for any challenges that may lie ahead. The course overall was fun, exciting and informative. I enjoyed that it was hands on, and the opportunity to meet and work together with people of similar proficiencies.”
Joanne Watts, BGS Services
“Well-structured It gives real solutions to real problems One of the best trainings I have ever attended.”
Zoltán Menyhei, GIRO Zrt

“Really great. The contextualization of the rigid and square Syllabus was great. Also, working in the digital area for almost 10 years, it involved a lot of known situations and things that I have experienced. The course did deliver top notch!!”
Oscar Dahlberg, Volvo Cars
“Very good content and very useful for my work. Great combination of lectures and team discussions.”
Mats Henriksson, Teledyne FLIR
“I very much liked the content of the syllabus, as it gives a 360 overview of what makes a great PM. I also found the format very engaging overall, with a mix of self-thinking sessions, breakout discussion sessions into smaller groups, and discussions in the larger group involving the trainer.”
Marine Tirand, Avinode
“This course is one of the best I have ever taken in my entire Product Management career, and I am glad I was admitted to take this course.”
Clement, PayedIn
“It gave me a full understanding of a product management framework and the responsibilities. I would like my colleagues to have the same as I do.”
Patrik Lundgren, Bisnode
“Very good structure of the course set-up, calm, pedagogic and knowledgeable tutors, especially Henrik who has led us through most of the material in a very good way.”
Anette Sandegård, ASSA ABLOY
“The program was even better than I expected, plus nice environment, nice people, nice atmosphere, Thank you!”
Jan Goerlich, SAAB
“This course covered a wide range of aspects with regards to the Product Manager role and it involved numerous frameworks and methods I can take away and apply to my specific situation. I also really enjoyed the collaboration from the other participants in this course, they seem to be very experienced.”
Jonny Balchin, BGS Services
“Very clear presentations with well defined (and very relevant) content, well delivered.”
Maria Gianneli, Gyros Protein Technologies
“I have thoroughly enjoyed all the sessions within the course. It has realigned my product thinking to be more specific and directed, resulting in me being more effective within my role. The practical examples have really helped with understanding and possible implementation from my side and should definitely continue!”
Tanille Jessop, Netstock
“This is the best course if you want to understand the product management role. The content was very enlightening, and the many good discussions were really good for my learning.”
Ximena Velasco, Hyper Island
“I have learnt a lot throughout the course, I feel more experienced in my job, more confident that I can better handle tasks, and ready for any challenges that may lie ahead. The course overall was fun, exciting and informative. I enjoyed that it was hands on, and the opportunity to meet and work together with people of similar proficiencies.”
Joanne Watts, BGS Services
“Good structure! The course gave me a clear view on what I need to cover in my role. Also gave me an insight in how to do things and an understanding in working in different speeds. From this course I also learn that we are doing things great at our company and a more explanation on why we handling stuff as we do.”
Sara Ström, Atlas Copco
“Well-structured It gives real solutions to real problems One of the best trainings I have ever attended.”
Zoltán Menyhei, GIRO Zrt
“I was impressed by how down to earth the trainers were, it instantly felt as a very friendly and open-minded environment. One thing that I value highly is the close interactions with other PMs, leading to a greater understanding of our shared challenges and inspiration for alternative solutions to them.”
Johan Alfvén, Accedo

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