Product management, product planning, product strategiesThe product management program - ISPMA certification included

Designed to take product action no matter what!
Förmedlande
Certifiering

The product management program is designed for product professionals with an ambition to create products to be proud of. It is especially valuable in the context of change, where it becomes the foundation to lean upon.

 

The product management program is based on a story. A story that we have heard from thousands of Product Professionals. It is not about learning a new tool or a new framework. It is about adapting to the context and handling the continuous change. Choosing the right tool at the right time. Product management is contextual. Every situation is unique. The secret is to build skills to act strategically, no matter what. We call it GROK product management.

 

So, here is the story and problem on which The product management program is built:

 

1. You are ready

The product roadmap is done. The strategy is set. You are ready. You have the product experience, attended product management meet-ups, strengthened your capabilities with some e-learnings. Everything has helped you reach the point where you are. You are ready to deliver success...

 

...but...

 

2. The game is changing

The Product area is in constant movement. What was true yesterday is no longer valid. AI. or some other technology, has changed the game. The old competitors have developed new products and new competitors have entered the market. The financial situation changed more rapidly than you could ever imagine. And in the middle of everything there is an internal re-org. All the plans you have made are not so phenomenal any more...

 

...What do you do?

 

3. Product action no matter what

As a product professional you still need to deliver and generate customer value. The product still needs to get launched, the development must be guided and monetized. You can make it happen. You know how to lead products to success. Because you have grokked product management!

 

To adapt to the new normal demands deep, solid product skills combined with leadership. Giving you the capability to deliver Product Action No Matter What!

 

The Story above is fundamental to the Program. We dig deeper and help you adapt and relate to all models and tools available. The product management program is based on solid experience from 200+ projects, research, 50+ product experts, and over 500 participants. It will help you GROK product management.

 

Purpose

The overall aim of The product management program is to make participants GROK product management.

 

GROK is about adapting to the context and handling the continuous change. Choosing the right tool at the right time. Product management is contextual. Every situation is unique. The secret is to build skills to act strategically, no matter what.

 

Target group

The product management program is designed for professionals who have been working within the product management space and have an experience in the field.

 

  • Typical roles:
  • Product Manager

  • Portfolio and Platform Managers

  • Service Managers

  • CPOs, Head of Products

  • Senior Product Owners

  • Typical situations:
  • Extended or changed responsibility for the product team

  • New demands on the product team and on the product manager

  • You have received a new role in the product organization

In most cases there is a change that has occured, that forces us to rethink the product role.


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